NAME, IMAGE AND LIKENESS POLICY
Revised/Effective Date: Revised July 24, 2025
Name, Image and Likeness activity is any activity that involves the use of an individual’s name, image, likeness or appearance to advertise or endorse the sale or use of a commercial product or service. This may include both commercial and noncommercial (e.g., charitable, educational, nonprofit) entities or endeavors, or activities incidental to the individual’s participation in intercollegiate athletics.
- Use of Elon University Licensed Logos, Name and Property
Any student-athlete wishing to use Elon University licensed logos, name, and/or property must formally request written permission from the Elon University Department of Athletics and may be subject to licensing and/or rental fees, as determined by the department and consistent with its multimedia contract. Failure to request and receive permission prior to use of Elon University licensed logos, name, and/or property will result in a violation of the Elon University NIL Policy, could result in remuneration paid by the student-athlete to the University and could preclude the student-athlete from future use of institutional trademarks and facilities. Student-athletes may request use of Elon University licensed logos, name, and property via the “Logos and Marks Request” form on the NIL website located at ElonPhoenix.com/NIL. All requests will be processed through the normal University Licensing request process in a timely fashion.
- Sponsorship Limitations
Elon University reserves the right to identify and prohibit a student-athlete from contracting into a deal that contradicts the institution’s mission statement, institutional priorities, and values. Some examples include, but are not limited to promoting products and ser- vices related to:
a. gambling;
b. drugs, tobacco and alcohol;
c. banned NCAA substances;
d. adult entertainment; or
e. illegal activity.
- Student-Athlete Use of Agents
Elon University student-athletes are permitted to retain an agent, advisor and/or an attorney exclusively in connection with NIL activities. Representation for NIL activities includes talent agents (as opposed to sports agents), marketing firms, legal counsel, and financial advisors. Student-athletes may use other professional service providers not listed provided their services are directly related to NIL activities, so long as such representation is in accordance with Article 9 of Chapter 78C of the North Carolina General Statutes and applicable federal law, including the Sports Agent Responsibility and Trust Act, 15 U.S.C. §§ 7801-07. It remains impermissible for NCAA student-athletes to retain an agent, advisor, and/or attorney for the purpose of marketing their athletic ability. As prohibited by NCAA Bylaw 12.3.1, an individual shall be ineligible for participation in an intercollegiate sport if he or she has ever agreed (orally or in writing) to be represented by an agent for the purpose of marketing their athletics ability or reputation in that sport. Further, an agency contract not specifically limited in writing to a sport, or particular sport, shall be deemed applicable to all sports, and the individual shall be ineligible to participate in any sport. An agent is defined as any individual who, directly or indirectly, represents or attempts to represent an individual for the purpose of financial gain.
- Disclosure of NIL Activities
A student-athlete shall report all noninstitutional name, image and likeness contracts or payment terms, including those involving associated entities or individuals, with a total value of $600 or more to the designated name, image and likeness clearinghouse (NILGO.com) for review. If an individual enters into multiple agreements or receives multiple payments from the same or substantially the same third party, including any affiliates or parties with common ownership, such activities must be reported if the aggregate value is $600 or more during the student-athlete’s period of eligibility.
A student-athlete must submit written documentation to the name, image and likeness clearinghouse within five (5) business days of execution of a noninstitutional NIL contract or agreement to payment terms.
